Have you ever had the thrill of discovering a 'little'' restaurant, or tea-room? Have you ever discovered a 'little' service like a dress-maker, or alteration hand, or even – in my case – the wonderful computer repair guy who's kept me sane...ish for the past 5 years.
It's funny how often we used the word 'little'' in connection with these little-known treasures.
The question is: do you want to be one of them?
Do you want to be one of the best kept secrets in your field?
I don’t know if you know this, but I trained as an Alexander Technique (AT) teacher, back in the last millennium. Now, the Alexander Technique is pretty amazing. It changes lives. Massively. Clients of mine who'd been crippled by chronic back pain, for years and years, became pain-free, and could get back to living a normal, active life. Some of my clients were able to say “No” to invasive back surgery, because they stopped needing it. They were able to give up their pain-killers, and still look and feel way better than they had in years.
But here's the thing:
I wasn't anything special.
Most Alexander teachers have extraordinary stories to tell.
That's why there are a lot of people who are devoted to their 'little' Alexander teacher.
With so many successes, does it strike you as strange that the Alexander Technique – which has been around for 120 years, or so – is still a Best Kept Secret?
The problem is that most AT teachers have a real problem: they’re brilliant at what they do...
They're Too Modest to Market.
They think that Word of Mouth will work, for them, like a forest fire. They imagine that the AT is so great that people will just flock to them.
It doesn't work like that.
It's one of those things that drive me mad. In the course of a year, I meet so many outstanding Best Kept Secrets, who are Too Modest to Market themselves. They have issues around their worth: do they really deserve the success their gifts can bring? They have issues around money, and beliefs that they don't really deserve to make money. Least of all for sharing their gifts!!!
What happens to these Best Kept Secrets?
The short answer is that they carry on being Best Kept Secrets.
And they keep on playing small. Seriously small. You see, there’s a problem that a lot of lovely people are too modest to recognise: a gift is not truly a gift until you get it out there. 'Out There' is the fertile soil in which gifts grow, and blossom. ‘Out there’ is the only place where your gifts can truly come to fruition.
Being a Best Kept Secret leads to going round in circles, struggling for clients, struggling for income, and struggling for self-belief. It reinforces self-doubt.
Self-doubt leads to procrastination leads to stagnation, and withering on the bud.
Have you ever had one of those brilliant ideas that, after 3, maybe 6, months on the back burner, didn't inspire you nearly as much... And yet, at one time you'd known you could take it somewhere special.
Sometimes the difference between doing something amazing with your gifts and doing nothing isn't very big, at all. Mostly, all it takes is a mind-set shift, around money beliefs, and marketing.
That simple mind-set shift makes all the difference in the world between thriving and just struggling to survive – like my lovely client Leona, who said to me this week: “I’ve made massive headway, and finally shifted something that had been there forever.”
If you want 2014 to be the year that you make massive headway, too, then this may be just what you are looking for.